In a recent Fashionising.com article, writer Daniel P. Dykes identifies a trend in fashion that treats! aptly illustrates: “…at the tail end of 2010, that is precisely where the role of nudity within fashion, be it in photo shoots or in advertising, stands: it is evolving. We, the consumers, have evolving tastes. We’re looking to consume fashion with meaning, photo shoots that drive the imagination. And where nudity is involved, that means erotica, sexuality, sensuality and emotion. Less and less are we being engaged by raw nudity simply for the sake of it.”

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