The new Smartphone app Donate a Smile makes charity available to all – it’s completely free and very simple to use.

The Donate a Smile mobile app, which has been developed by FITCH design agency especially for the project, will be available from the Apple Store and Google Play for download on all iOS and Android devices as of 26th November 2013.

Anyone will be able to download the app, flash a smile and share their photo on an interactive smile map. For every downloaded picture, Inmarko will donate 10 RUB to the Naked Heart Foundation.