Fabulous 100


Robert Vinokur's Playhouse aims to inject a little South Beach smack dab in the middle of Hollywood’s burgeoning nightlife scene.

The nearly 13,000-square foot nightclub (designed by the same design firm behind STK and Villa, Manhattan-based Icrave), aims to dazzle clubbers who find the old Fox theatre by accident, or on purpose, at Wilcox Ave.

Expect named DJs from Europe and a 24-hour modern diner concept attached (dubbed “Sweet Love Hangover”) that clubbers can hit before, after or during their evening for some alcohol-absorbing comfort food.  Sleek and hyper-modern, the interior decoration is young, energetic and decadent, the kind of place you might stumble across Kim Kardashian or Joe Francis on your way past the velvet rope.

The sound system is state of the art and was designed by Dan Agne from Sound Investments (known for work at Cielo New York, Vanguard, and Beta Nightclub in Denver).  The lighting system at the ox was designed by Steve Lieberman of SJ Lighting, known for his work at Tao Las Vegas, Cherry Las Vegas, and Crobar New York. The interior is spacious, with a vaulted ceiling, muted lighting and white leather stools and couches strewn about, all in close proximity to one of the enormous bars.